Instead of issuing cease-and-desist notices, sports organizations, along with Twitter and its counterparts, muststop placing people in social media penitentiary. “It must be a baseball peculiarity carried over to soccer. There are already five million kids playing the game and the level of interest is definitely there. An eagle-eyed TV viewer called in to complain that Thompson had placed her golf ball, after marking it, about half a centimetre from its original place on the 17th green.