Lifetime’s parent company, A&E Networks, has invested in the league as a sponsor and a partner in a new media venture that has already revamped the league’s official site. would drive himself to UPMC Mercy hospital after the game, which he did once it finished at 10. As for the United Soccer Association, that league certainly had its moments as well (before the leagues merged to form the NASL in 1968). Despite my being verified on Twitter, I wasn’t as lucky in getting my account back so swiftly.