He never cowered from the attacks as many owners do in such situations, citing their need to “protect their brand”. greatest coach in NBA history in Gregg Popovich, a talent-filled roster and a stingy defense. He talked about family being the most important thing in his life in a 2015 interview with Kevin Byrne , the Ravens’ senior vice president for public and community relations. Or to put it another way, some sports see themselves as possessing greater integrity than others.