And it’s not just modest media figures like me who suffer. Instead of adopting the moronic approach of their competitors, the NBA has been rewarded by allowing fans to post highlights on Twitter and Facebook. In such a context, it’d almost be a relief if the whole debacle could be pinned on Howard’s absence. The No 1 challenge for the NPSL and the USA was how to sell a that most Americans did not know or care about – and the new leagues were not exactly met with open arms.