Lifetime’s parent company, A&E Networks, has invested in the league as a sponsor and a partner in a new media venture that has already revamped the league’s official site. Hong/APUSAJames Bunce: can a 31-year-old Englishman help USA win the World Cup. In fact the level of interest in soccer has taken him by surprise. Other than the constant pressure from the United States Soccer Federation of trying to get Fifa to i.