Then, people with deep pockets caught soccer fever while watching the 1966 World Cup final between England and West Germany, which was televised in the US. The NPSL, on the other hand, negotiated a TV contract, a 10-year deal with CBS that paid $1m a year. You might think USA Track & Field, an organization that is drowned out by the big sports leagues when the Olympics aren’t on, wouldn’t mind the publicity. When the franchise briefly stumbled during the turn of the millennium, missing the playoffs each year from 1998-2000, the Steelers signed Cowher to an extension.