2) Emerging talentThis league has not been kind to rookies, particularly attackers. “I’d rather lose the balls than points,” Toye said. ”“What may undo him are the mental and emotional factors, both his ability to control that fierce competitiveness as well as how much it burns him out mentally. He watched firsthand as the league his father bought into for $2,500 in 1933 became a multi-billion dollar, year-round business.