He helped choose the team’s legendary coach Chuck Noll, and ran the Steelers through Super Bowl victories in the 1970s before taking over as the owner when his father died in 1988. “Very much so from a brand awareness, league profile and commercial standpoint,” said Boston general manager Lee Billiard. “He was a steward and a guardian for the growth and popularity of the NFL, because he loved the game so much. In 2001 they were back in the AFC championship game and Super Bowl champions again after the 2005 season.