“Our objective is to become the pre-eminent sport in the USA,” he says, bristling with enthusiasm. But he will be remembered best at the end of every regular season, when a new batch of coaches and general managers are fired and teams scramble to find their successors. Pittsburgh SteelersDan Rooney: much-loved Steelers scion who left a lasting mark on the NFLOver five. ”“He [Westbrook] is pretty intense, a machine,” says Erwin Valencia, director of training and conditioning for the New York Knicks.