The Rooney rule keeps owners from their own impulsivity, hurriedly hiring men who look – and think – like them. nteel – and misleading – image earned from suburban clubs, there is nothing inherent in tennis, then, that makes competitors play the game in a benevolent spirit. ” Rooney returned in 2012 and went right back to work in the family business, becoming a fixture at the team’s headquarters well into his 80s. For his career, Lynch has rushed for 9,112 yards and 74 touchdowns.