He never cowered from the attacks as many owners do in such situations, citing their need to “protect their brand”. Instead of adopting the moronic approach of their competitors, the NBA has been rewarded by allowing fans to post highlights on Twitter and Facebook. He did just that, but the team’s attacking players had little to offer. decades with the Pittsburgh Steelers, Rooney showed a courage many others lacked, and his legacy is the league’s most progressive piece of legislationDan Rooney receives the AFC Championship trophy after the Steelers defeated the Ravens 23-14 in January 2009.