The creation of his role marked a dramatic change of strategy by US Soccer. “The knowledge of the game and what it looked like and how it was played was so strange and foreign to Americans in so many ways. The biggest challenge is often getting buy-in from all the different disciplines, but we seem to have that here in bucketloads. ntender than that moment in the 2005 Ashes series when Andrew Flintoff bent down and offered a consoling hand to Australia’s Brett Lee.