“We were in League One and set out what we wanted to achieve within the next five years – to be play. In the money-first world of professional sports owners, Rooney, who died Thursday at 84, showed courage many others might have avoided. erial, including its “Don’t Cross the Line” campaign, which is aimed at improving fans’ behaviour. He called his son, Jim, that night and said he thought Obama was “more than just a good politician”.