This year, the league has substantially raised the bar from mere survival. It’s why Twitter chose to have the NBA featured in one of its only commercials in 2015. ”One resource he will not be able to call on is the residency program – the camp in Florida that trains America’s best young players – because it is being disbanded after 18 years. He never cowered from the attacks as many owners do in such situations, citing their need to “protect their brand”.