“Could you ever imagine Peyton being involved in this. No one wins all the time and therefore we all know what it feels like to lose. ll JonesSports leagues that target the public with DMCA takedowns are engaging in a self-defeating practice – and trampling on our fair use rightsThe NBA has realized that allowing fans to post highlights from players such as LeBron James can help promote the league. For NBA sports medicine experts, injuries can’t simply be attributed to the ‘injury bug’, random events that strike players down without rhyme or reason.