And it has certainly contributed to Adam Silver being the most popular sports commissioner in America today. Despite being wrongheaded, you can understand the NFL’s policy of issuing copyright takedowns, because social media isn’t the main reason for its popularity. New England PatriotsEx-NFL star Aaron Hernandez found not guilty of 2012 double murderJury finds Her. “It’s on the TV, in the newspapers, and people are wearing shirts and have key chains with soccer crests on.