Despite being wrongheaded, you can understand the NFL’s policy of issuing copyright takedowns, because social media isn’t the main reason for its popularity. The team hired Noll in 1969 and he promptly went 1-13, somehow fitting for the sad sack Steelers. ook has displayed such sangfroid for Oklahoma City Thunder that he has become a serious contender for the NBA’s MVP award. But in the NBA, over-exertion of stars has become a significant concern.