Instead of issuing cease-and-desist notices, sports organizations, along with Twitter and its counterparts, muststop placing people in social media penitentiary. Balancing intensity with proper recovery is also important. In such a context, it’d almost be a relief if the whole debacle could be pinned on Howard’s absence. He would frequently have lunch with members of the staff, players and even the media, stopping to say hello or chat up whomever he came across.