The Cavaliers hope that they can flip the switch during these playoffs, and they’ve done it before, but they’re playing with fire. The No 1 challenge for the NPSL and the USA was how to sell a that most Americans did not know or care about – and the new leagues were not exactly met with open arms. He watched firsthand as the league his father bought into for $2,500 in 1933 became a multi-billion dollar, year-round business. That included Jamaican twins Art and Asher Welch, and Dennis Viollet, then Manchester United’s all-t.