And the Lifetime deal isn’t some time-buy on whatever channel the league could find – it’s a game-ch. “My future was going to be in the United States,” he said. Then, people with deep pockets caught soccer fever while watching the 1966 World Cup final between England and West Germany, which was televised in the US. Bunce says: ‘There are already five million kids playing the game and the level of interest is definitely there.