In fact, highlights uploaded to thousands of accounts are effectively free advertising. Both teams have changed a bit since, with the Spurs no longer having the retired Tim Duncan and the Grizzlies being coached by former Miami assistant David Fizdale. This year, the league will have a Game of the Week, every week, on Lifetime. That was the principle of an article presented at last year’s Sloan Sports Analytics Conference, an annual gathering of sports science and analytics experts.