But his more enduring impact comes in the fact that Dan Rooney actually lived up to the Rooney rule,. Instead of issuing cease-and-desist notices, sports organizations, along with Twitter and its counterparts, muststop placing people in social media penitentiary. Since 2007, he and his wife have operated a foundation to help sick and disadvantaged children. Some 45,210 spectators attended five games, equivalent to a decent crowd for the modern day Seattle Sounders at CenturyLink Field.