It’s why Twitter chose to have the NBA featured in one of its only commercials in 2015. “Since you can’t, and don’t want to, control intensity during games, a team has to reduce individual and work at practices and pre-games. The Oakland native will join a deep backfield that includes second-year backs Jalen Richard and DeAn. “Our objective is to become the pre-eminent sport in the USA,” he says, bristling with enthusiasm.