Paul PogbaMaria SharapovaGraziano Pellè Pellè reportedly earns ?260,000 a week at Shandong Luneng, so you can see his point. Look at cricket, which is supposed to represent the very essence of fair play. In fact, highlights uploaded to thousands of accounts are effectively free advertising. “The level of data and analytics and understanding of the fine detail about individual players we saw was unbelievable,” he says.